Finally, cross-channel marketing lets you reach sellers at every stage of their seller journey.Ī/B testing is a proven marketing strategy to test two different messages. It also lets you create seller-centric, streamlined campaigns. It also means radio, TV, billboards, sponsorships, and community presence.Ī cross-channel approach widens the scope of potential audiences. For real estate investors, that encompasses postcards, calls, texting, door knocking, email, social media and Google ads. The Two Core Elements of Growth MarketingĬross-channel marketing and A/B testing are the two main tactics used to develop a growth marketing plan for real estate investors.Ĭross-channel marketing uses multiple strategies and platforms to deliver messages. With an agile approach, you’re constantly evaluating and reworking your plan to win more deals and better deals. But with growth marketing, you also don’t wait for the end of a year before you reassess your marketing strategies. Growth marketing also focuses on long-term success as an investor. You test options, refine seller messaging and strategy, and retest until you arrive at a successful formula. The most critical answer is that growth marketing is fact-based.Īs a data-driven approach, growth marketing focuses on using information to drive decisions and positive results. It easy to spend too much time and money following up with leads who will never be a motivated seller.ĭoing this the right way means applying a growth marketing approach to your direct-to-seller outreach strategy.īut why should your real estate marketing strategy apply growth marketing? Marketing to the wrong leads are among the greatest challenges.
Scaling your real estate business in this market can be challenging. Instead, with growth marketing, you create personalized marketing approaches whenever possible.Īpplying Growth Marketing to Real Estate Investing Traditional marketing is a broad-based approach, sending the same message to everyone. the seller), with a focus on their needs. Growth marketing instead focuses on the individual (i.e. Typical marketing programs focus on the products or services the company is trying to sell (i.e. Growth marketing differs greatly from traditional marketing in several important ways. And it applies to each component of their journey – awareness, activation, revenue, and referral. It focuses on constantly improving your marketing to sellers by testing, analyzing, and adjusting at every turn. Growth marketing is a disciplined, data-driven approach to reaching sellers.
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